As a visual artist I’m totally into communicating ideas through color. It probably comes as no surprise that advertisers have spent millions of dollars researching which colors they should use to make you feel a certain way about their products.
Here is a list of four things you probably didn’t know about seeing the color red.
1. Red makes you hungry
It’s why restaurants use it in their decor, their table linens, and their menus. In fact, after looking at this picture I feel the need to eat some chips.
2. Red makes you faster, stronger, and more competitive.
Teams in the NBA and NFL with red in their jerseys are at the top of their league. And in a controlled scientific study during the 2004 Olympic Games, competitors were randomly given either a red or blue uniform for their event. 55% of the winning athletes were wearing red and when the event was closely matched, the competitor wearing red won a whopping 62% of the times!
3. Red is sexy and grabs attention!
Ever heard of the Red Light District? Okay, maybe not exactly like that! But we definitely see a correlation between wearing red and sexual interest and scientists proved it! A study run in by a German psychologist with collaborators in the U.S., found that college women who expected to meet an attractive man wore red 57% of the time, but only 16% of them wore red when they expected to meet an unattractive participant.
Meanwhile, a 2010 study published by Psychology Today reported that researchers showed men rated the same woman as more attractive when they saw a photo in she was wearing red. The men who saw the same woman in a photo wearing blue rated her less desirable.
4. Red is really lucky!
In China, the color red is considered lucky, and the red color of the money envelopes brings you good fortune. I know for a fact that this tradition translates very well across cultures. Just last year, when my brother met his bride’s family in China, he kept receiving little red envelopes stuffed with money. He already felt super lucky for winning the heart of his sweetheart, but the generosity of those red envelopes made him super lucky with the in-laws as well. Turns out red is lucky after all!